Freelance Website Design
Across multiple small and growing brands, the challenge was consistent: their websites needed to look professional, feel genuine, and guide visitors toward action, whether that was booking an appointment, exploring services, or understanding the brand story. However, each brand came with different aesthetics, tone, and audience, which meant the design had to be adaptable while staying structured and scalable.
Year
2024
Service
Web Design
Category
Design, Development
Tool
Figma, Framer, Webflow
A Modular Framework:
Instead of designing each site from scratch, I built a reusable layout system based on a few core content blocks - hero → offering → proof → CTA.
This allowed each brand to have its own unique visual tone while keeping navigation predictable and easy to read.
Key Design Principles Used:
Clear visual hierarchy using consistent typography and spacing
Content blocks designed to scale with business growth
Use of curated artwork to build credibility & warmth
Different Brands Distinct Atmoshpere:
Each brand expresses a different mood - calm wellness, clinical trust, or intimate hospitality.
Instead of changing layouts entirely, I focused on adjusting color palettes, typography tone, image style, and edge softness to shift the emotional feel while preserving usability.
Examples of Visual Expression:
Art Brand: soft neutrals, organic shapes, slower pacing
Medical Brand: reliable blues, structured grids, clarity-first layout
Hospitality Brand: high-contrast textures, cinematic imagery, atmospheric mood
Results & Impact:
Clear narratives improved visitor understanding and trust
Consistent layout system enabled fast delivery & scalable updates
Visual identity remained strong and differentiated across brands
These websites reflect a modular brand & layout system developed to balance clarity, personality, and usability across diverse business needs.
