About Me

I design products and the systems that power them.

My work focuses on complex, multi-surface digital products — platforms where consistency, clarity, and scalability matter. I care deeply about how products are structured: how components relate, how workflows scale, and how design and engineering collaborate to ship quality software faster.

At Zendr, I led the UI architecture and design system that supports the ERP dashboard, mobile app, staff portal, and B2B ordering platform. This allowed our small team to ship new features 3× faster with consistent UX across all surfaces.

I enjoy solving real operational problems — simplifying workflows, reducing decision friction, and improving product reliability for teams who use it every day.