A designer who owns the whole arc
Senior product designer in Pune, working on complex B2B and AI products with teams anywhere.
From engineering and industrial design, through eight years running a film studio, to designing AI-native products inside their codebases.
01 / Story
How I got here.
I trained as a mechanical engineer, and it taught me how things work. What I kept wanting to design was how they're used, so I went on to study industrial design.
Then I co-founded Spineleaf Studios, a film studio, and ran it for eight years: scoping projects end to end, leading teams of up to 50, and handling budgets and client reviews. Film taught me to tell a story and to see a project through. Alongside it I took on freelance design, brands, websites and campaigns, for clients including Phoenix Enterprises and SAAR Consultants.
Product design is where those threads met: a problem to understand, a system to build, and something people use every day. Since 2024 I've designed an EdTech product, a live ERP as its sole designer, and AI-native products for clients at Viamagus, inside their codebases.
Outside work, I write. I've published four books: two collections of poetry, and two about the forts of Chhatrapati Shivaji Maharaj.
02 / Experience
Where I've worked.
- Jan 2026 — now
Senior Experience Designer · Viamagus
Client products, designed and built in their React codebases with Claude Code.
- I turned a wall of alerts into one picture managers can read, on an agentic AI ops tool
- I fixed an AI governance console by removing before adding
- I cut a 10-day screen build to one day, with a design system for that console
- I designed one card that became eleven dashboards, for a lending analytics platform
- May — Dec 2025
Product Designer · Zendr
Sole designer for a modular ERP for UK SMEs: five modules, four roles, the web app and the iOS and Android apps.
- I turned one ERP into four products, one for each role
- I built a design system the founder ships with, without me
- Oct 2024 — May 2025
UI/UX Designer · Edunova Innovation Lab
An EdTech product. Joined as an intern, converted within a month, and built the design system.
- 2020 — 2024
Independent designer · Freelance
Brand identities, websites and campaigns for clients including Phoenix Enterprises and SAAR Consultants. Taught digital marketing.
- 2015 — 2023
Co-founder · Spineleaf Studios
A film studio. Scoped projects end to end, led teams of up to 50, and ran delivery, budgets and client reviews.
Education and certificates
- 2012 — 2015
PG Diploma, Industrial Design · MIT ADT
- 2008 — 2012
BE, Mechanical Engineering · PES Modern College of Engineering
- May 2024
Google UX Design Professional Certificate · Google / Coursera
- Jan 2022
Figma, Framer, Webflow · Coursera
03 / What I'm looking for
Senior product design and design-systems roles.
With remote-first teams building complex B2B and AI products. I can walk through confidential work on a call.